Process
PRE-PRODUCTION
01
Creative Brief
We kick things off with a creative deep dive, getting to know you, your brand and the impact you want your video to make. Our team will workshop ideas, refine your message and set the creative vision in motion.
02
Scripting
Once we’ve nailed the concept, we get to work crafting a narrative that engages and converts.
03
Storyboarding
Now we turn words into visuals, mapping out key shots and transitions so that every frame works hard for your story.
04
Talent & Locations
From casting the perfect faces to securing a sleek studio or an epic outdoor location, we handle it.
The Shoot
With our crew on set and cameras rolling, we bring your vision to life. Whether it’s a lean two-person team or a full-scale production, we adapt to suit your needs.
Post-PRODUCTION
01
Editing
Once we have our footage, our editors dive in: organising and assembling, pacing and polishing. We then use your feedback to guide us to a final cut that aligns with your vision.
02
VFX, motion graphics & colour grading
Whether it’s eye-catching motion graphics, VFX or cinematic colour grading that you need, our team ensures your video looks fire!
03
Final Delivery
Your masterpiece is ready to share. We send you high-quality files optimised for every platform.
FAQs
How much does it cost to produce a video?
At Stoke Films, our pricing depends on factors like video length, complexity, locations, talent and post-production. We provide custom quotes based on your project’s needs and goals. With videos starting from $2,500, sharing your brand message has never been easier. Get in touch for a custom quote!
What is the typical timeline for video production?
Most projects take 4-6 weeks from concept to final delivery. This includes pre-production (planning, scripting, logistics), production (filming) and post-production (editing, sound design, colour grading). Need a video in a flash? We’ve got you covered with expedited options.
How do I choose the right video production company?
Look at their portfolio, client testimonials and creative approach to make sure you don’t pick a dud. Stoke Films offers bold, cinematic storytelling with high-production-value videos designed to get results. Plus, we love to have fun on set!
What are the different styles of videos?
We produce a variety of videos, including:
Commercials – We don’t just make ads, we create cinematic, story-led commercials that capture attention and evoke emotion. From script to final delivery, we’re with you every step of the way.
Brand films – Your brand is more than a logo, it’s a story. We help tell it through brand films that show who you are and why it matters. Whether you’re launching, rebranding or strengthening your presence, a strong brand film builds connection and leaves a lasting impression.
Corporate videos – Forget stiff corporate videos. We create engaging, high-quality films that communicate your message without losing attention. From internal comms to company stories and testimonials, we keep your brand professional, polished and human.
Explainer videos – Got something complex to explain? We turn big ideas into clear, engaging videos. From product demos to process walkthroughs, we make explainers that grab attention and keep it concise.
Product videos – From slow-motion studio shots to fast-paced on location, we create product videos that grab attention and drive conversions. Built for impact, your product won’t just be seen, it’ll be remembered.
Social media – Our bespoke content engine, The Social Stoke, is for brands that want to show up consistently online without the ongoing hassle of planning and filming. We shoot and deliver a month’s worth of scroll-stopping video and photography in just one day.
Drone videos – We’re 102 certified, flying DJI Inspire 2s with 6K cameras for smooth, dynamic aerials. From high-speed action to tight urban shots, we deliver with precision, creativity and full safety compliance for cinema-grade footage.
What should I look for in a video production company’s portfolio?
Pay attention to storytelling, production quality and editing style. Do their videos align with your brand’s vision? Are they easy to work with and great communicators? At Stoke Films, we craft story-driven films that hit the target market right in the feels.
How involved should I be in the video production process?
We make the process smooth and collaborative. You’ll be involved in key stages like concept approval, script feedback and final edits, but we handle the heavy lifting so you can focus on your business.
What are the latest trends in video marketing?
Short-form content (Reels, TikTok, YouTube Shorts) is booming. Cinematic storytelling is driving engagement, brand loyalty and top-of-mind awareness. Knowledge of aspect ratios – reframing your content into multiple formats (wide, vertical, square) – maximizes reach across platforms.
Where do you film?
Our HQ is in Mount Maunganui but we regularly travel to film for clients. We service all of New Zealand and Australia.
Do I need to hire my own talent?
Nope! We work with casting agents and our network of professional actors and models. While hiring professional talent can level up your video, we can also film with your internal staff. Our skilled directors know how to make anyone feel comfortable on camera, ensuring the best performance in a relaxed, fun environment.
What are common mistakes to avoid in corporate video production?
- Unclear messaging – keep it focused on a single goal
- Poor quality production – low-quality visuals/audio can hurt credibility
- Not optimizing for platforms – each channel (YouTube, LinkedIn, Instagram) has different best practices
- Ignoring distribution – a great video needs a solid marketing plan, often with a mix of paid and organic advertising.
How can I effectively distribute my marketing video?
A strong distribution strategy is key. We recommend:
- Website & landing pages – feature videos on your homepage to level up your brand feel
- Social media – tailor content for each platform by adjusting length, aspect ratio and messaging. We recommend using subtitles across all social media platforms
- Paid advertising – boost reach with targeted campaigns
- Email marketing – embed videos in newsletters
- YouTube SEO – optimise titles, descriptions and tags
Why should I choose traditional video production over AI?
AI can generate content quickly, but it can’t read a room, direct a nervous CEO or capture the subtle moments that make an audience feel something. Traditional production brings strategy, experience and human judgement to every decision on set. That’s what turns a video from “something to post” into an investment in long-term brand value.
How do we get started?
Head to our contact page, fill in the form and we’ll be in touch! First, we’ll hop on a 20-30 minute video call to understand your business, needs and goals. From there, we’ll script and storyboard your video. Once approved, we move into production planning, outline the delivery timeframe and keep you in the loop every step of the way. If it’s your first time making a video for your business, don’t worry, we’re great at hand-holding (but not in a weird way).
01
Creative Brief
We kick things off with a creative deep dive, getting to know you, your brand and the impact you want your video to make. Our team will workshop ideas, refine your message and set the creative vision in motion.
02
Scripting
Once we’ve nailed the concept, we get to work crafting a narrative that engages and converts.
03
Storyboarding
Now we turn words into visuals, mapping out key shots and transitions so that every frame works hard for your story.
04
Talent & Locations
Shoot day – With our crew on set and cameras rolling, we bring your vision to life. Whether it’s a lean two-person team or a full-scale production, we scale and adapt to suit your needs.
PRODUCTION
Shoot day – With our crew on set and cameras rolling, we bring your vision to life. Whether it’s a lean two-person team or a full-scale production, we scale and adapt to suit your needs.
Post-PRODUCTION
01
Editing
Once we have our footage, our editors dive in: organising and assembling, pacing and polishing. We then use your feedback to guide us to a final cut that aligns with your vision.
02
VFX, motion graphics & colour grading
Whether it’s eye-catching motion graphics, VFX or cinematic colour grading that you need, our team ensures your video looks fire!
03
Final Delivery
Your masterpiece is ready to share. We send you high-quality files optimised for every platform.
FAQs
How much does it cost to produce a video?
At Stoke Films, our pricing depends on factors like video length, complexity, locations, talent and post-production. We provide custom quotes based on your project’s needs and goals. With videos starting from $2,500, sharing your brand message has never been easier. Get in touch for a custom quote!
What is the typical timeline for video production?
Most projects take 4-6 weeks from concept to final delivery. This includes pre-production (planning, scripting, logistics), production (filming) and post-production (editing, sound design, colour grading). Need a video in a flash? We’ve got you covered with expedited options.
How do I choose the right video production company?
Look at their portfolio, client testimonials and creative approach to make sure you don’t pick a dud. Stoke Films offers bold, cinematic storytelling with high-production-value videos designed to get results. Plus, we love to have fun on set!
What are the different styles of videos?
We produce a variety of videos, including:
Commercials – We don’t just make ads, we create cinematic, story-led commercials that capture attention and evoke emotion. From script to final delivery, we’re with you every step of the way.
Brand films – Your brand is more than a logo, it’s a story. We help tell it through brand films that show who you are and why it matters. Whether you’re launching, rebranding or strengthening your presence, a strong brand film builds connection and leaves a lasting impression.
Corporate videos – Forget stiff corporate videos. We create engaging, high-quality films that communicate your message without losing attention. From internal comms to company stories and testimonials, we keep your brand professional, polished and human.
Explainer videos – Got something complex to explain? We turn big ideas into clear, engaging videos. From product demos to process walkthroughs, we make explainers that grab attention and keep it concise.
Product videos – From slow-motion studio shots to fast-paced on location, we create product videos that grab attention and drive conversions. Built for impact, your product won’t just be seen, it’ll be remembered.
Social media – Our bespoke content engine, The Social Stoke, is for brands that want to show up consistently online without the ongoing hassle of planning and filming. We shoot and deliver a month’s worth of scroll-stopping video and photography in just one day.
Drone videos – We’re 102 certified, flying DJI Inspire 2s with 6K cameras for smooth, dynamic aerials. From high-speed action to tight urban shots, we deliver with precision, creativity and full safety compliance for cinema-grade footage.
What should I look for in a video production company’s portfolio?
Pay attention to storytelling, production quality and editing style. Do their videos align with your brand’s vision? Are they easy to work with and great communicators? At Stoke Films, we craft story-driven films that hit the target market right in the feels.
How involved should I be in the video production process?
We make the process smooth and collaborative. You’ll be involved in key stages like concept approval, script feedback and final edits, but we handle the heavy lifting so you can focus on your business.
What are the latest trends in video marketing?
Short-form content (Reels, TikTok, YouTube Shorts) is booming. Cinematic storytelling is driving engagement, brand loyalty and top-of-mind awareness. Knowledge of aspect ratios – reframing your content into multiple formats (wide, vertical, square) – maximizes reach across platforms.
Where do you film?
Our HQ is in Mount Maunganui but we regularly travel to film for clients. We service all of New Zealand and Australia.
Do I need to hire my own talent?
Nope! We work with casting agents and our network of professional actors and models. While hiring professional talent can level up your video, we can also film with your internal staff. Our skilled directors know how to make anyone feel comfortable on camera, ensuring the best performance in a relaxed, fun environment.
What are common mistakes to avoid in corporate video production?
- Unclear messaging – keep it focused on a single goal
- Poor quality production – low-quality visuals/audio can hurt credibility
- Not optimizing for platforms – each channel (YouTube, LinkedIn, Instagram) has different best practices
- Ignoring distribution – a great video needs a solid marketing plan, often with a mix of paid and organic advertising.
How can I effectively distribute my marketing video?
A strong distribution strategy is key. We recommend:
- Website & landing pages – feature videos on your homepage to level up your brand feel
- Social media – tailor content for each platform by adjusting length, aspect ratio and messaging. We recommend using subtitles across all social media platforms
- Paid advertising – boost reach with targeted campaigns
- Email marketing – embed videos in newsletters
- YouTube SEO – optimise titles, descriptions and tags
Why should I choose traditional video production over AI?
AI can generate content quickly, but it can’t read a room, direct a nervous CEO or capture the subtle moments that make an audience feel something. Traditional production brings strategy, experience and human judgement to every decision on set. That’s what turns a video from “something to post” into an investment in long-term brand value.
How do we get started?
Head to our contact page, fill in the form and we’ll be in touch! First, we’ll hop on a 20-30 minute video call to understand your business, needs and goals. From there, we’ll script and storyboard your video. Once approved, we move into production planning, outline the delivery timeframe and keep you in the loop every step of the way. If it’s your first time making a video for your business, don’t worry, we’re great at hand-holding (but not in a weird way).